FloSports and CrossFit announced a global media partnership for the 2026 CrossFit Games, presented by Air National Guard. The agreement expands FloElite's coverage of competitive CrossFit to the Individual, Team, Masters, Teenage and Adaptive competitions.
For CrossFit fans, the biggest takeaway is that FloElite will deliver coverage across every division during championship week. FloElite subscribers will also have access to select exclusive events, original programming and editorial content.
- Subscribe To FloElite To Stream The 2026 CrossFit Games
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- Check Out More CrossFit On FloElite
The 2026 CrossFit Games begin July 21 with the Masters CrossFit Games and continue through July 26. The partnership also includes original programming and editorial coverage around the Games and competitive CrossFit throughout the year.
Here are the main points from the announcement.
All 5 CrossFit Games Divisions Are Included
FloElite will deliver coverage across every division during championship week: Individuals, Teams, Masters, Teenage and Adaptive.
FloSports will offer a mix of free and subscription-based access to the CrossFit Games. The majority of events will continue to be available free to fans, with expanded distribution across FloSports' growing network of free streaming channels on Amazon Prime Video, YouTube and FloElite's social channels, as well as the CrossFit App and CrossFit Games YouTube.
FloElite subscribers will gain access to select exclusive events, original programming and editorial content.
FloElite Will Add Coverage Beyond The Live Events
The agreement also includes additional editorial and video coverage around the Games and competitive CrossFit throughout the year.
That coverage will include original features, athlete profiles, rankings, previews, highlights and editorial coverage.
A New Daily Award Is Part Of The CrossFit Agreement
FloSports will contribute additional prize money through the Performance of the Day sponsored by FloElite award.
The award will recognize the individual athlete or team whose performance best represents the shared CrossFit and FloSports values of resilience and grit.
The recipient or recipients will be announced during the CrossFit Games LIVE Daily Recap Show, presented by FloElite, on the CrossFit Games YouTube channel and celebrated across FloElite's social channels.
Coverage of the 2026 CrossFit Games begins July 21 in San Jose, California.
How To Watch The 2026 CrossFit Games
Why The CrossFit Games Are Coming To FloSports
The partnership between CrossFit and FloSports is built around growing the sport through expanded coverage, original storytelling, and direct investment.
CrossFit called the agreement an important step for the future of the sport.
"Our media partnership with FloSports is critical to the success of CrossFit. It provides direct investment into the sport with enhanced coverage and storytelling to broaden exposure. We are in a much better place today because of it."
The goal is to create more opportunities for fans to follow CrossFit throughout the year—not just during the Games—with additional athlete features, competition coverage, and original content. The partnership will provide a mix of free and subscription segments, and a FloSports subscription gives CrossFit fans access to thousands of live events across the FloSports network.
Why Are The CrossFit Games On A Subscription Service?
The mission at FloSports is to grow our sports every day, and our model will work for CrossFit and the CrossFit community by providing the direct investment needed for the sport and the type of exposure via content and marketing that will expand its reach.
A subscription model is needed to create a sustainable business that can support FloSports and CrossFit growth, but we will be making a significant amount of CrossFit content and athletes available across social media and our many free distribution channels.
We have created a mix of free and subscription-based access to CrossFit content and competitions to give everyone in the CrossFit community different ways to follow the sport.